Best Examples of AI in Marketing ArticlesDigital Management

Written by Dan Hughes The widespread adoption of artificial intelligence (AI) was once considered a far-fetched notion dreamed up in sci-fi stories, but it’s now a living, breathing part of our everyday reality. While AI has been proven to enhance our daily consumer lives—with the adoption of autonomous vehicle technology, fitness devices, voice assistants, and smartphones—it has also served to improve the digital marketing efforts of businesses across many industries. Since erupting onto the scene,


ChatGPT, for example, has already made a significant impact in the digital marketing Phone Number arena, with its innate ability to produce targeted AI-powered content on an ever-expanding range of subjects. A clear indication of how widespread AI is in our current landscape. To put this notion into perspective, here we explore some quite different but equally inspiring uses of AI in digital marketing. AI Social Media Examples AI Marketing Automation Examples AI Digital Advertising Examples AI Digital Marketing Examples AI Social Media Examples Sephora’s







AI chatbot-powered shopping service Sephora screenshot Sephora screenshot Understanding the power of AI early on, cosmetics brand Sephora has been using chatbot technology to offer its audience the most personalized, informational customer experience possible. After conducting consumer research, the brand realized that many customers were overwhelmed by Sephora’s extensive choice of products, having to browse through a host of pages to find something suitable in certain categories. In response to this, Sephora launched an interactive quiz to help guide its users through the shopping process, led by chatbots which offer tailored tips and suggestions based on specific answers or responses. Due to the success of the initiative, Sephora now offers its very own chatbot-powered shopping service via Facebook Messenger as it continues going from strength to strength. This ultra-personalized AI-powered Messenger service includes a virtual color match assistant, a reservations assistant, and even KitBot: an autonomous chatty make-up tips and advice expert. Ada’s AI-driven customer support and social media engagement platform Ada is an innovative AI technology provider based in Toronto that offers a fully-tailored platform designed to plug into a business’s existing tools or tech stack and offer automated customer support. In addition to automating essential tasks and offering human-like customer support communications, Ada’s