Contribution of storytelling to tourism marketing strategy

Tourism storytelling differs from simply telling a story for several reasons. First, while simply telling a story focuses on the act of telling, tourism storytelling is an intentional and targeted communication strategy that aims to excite, engage and create emotional connections with travellers. Secondly, tourism storytelling is often applied to marketing with specific objectives, such as creating and sharing engaging stories that respond to travelers' needs and make them feel an integral part of the narrative.


This approach allows the tourism sector to offer Greece Telegram Number Data authentic and meaningful experiences, going beyond simply promoting a destination Storytelling can be applied to tourism in various ways , leveraging different digital platforms and tools to reach and engage travellers. Digital Storytelling Digital has revolutionized the way stories are told and shared in the tourism sector. Digital storytelling has become a fundamental part of tourism communication, thanks to the spread of digital platforms that allow you to reach a large and diversified audience in an easy and accessible way .



Stories can be shared through various digital formats, including videos , blogs , podcasts , social media posts, and mobile applications. These digital tools allow you to create engaging and memorable stories that can be easily shared and disseminated, reaching a global audience in a short time. Experiential Storytelling Experiential storytelling is another effective way of applying storytelling to tourism. This approach involves creating stories based on real, authentic experiences that travelers can experience firsthand.