Post by jnowrin9 on Apr 30, 2024 4:01:33 GMT -5
Email marketing: the 10 fatal mistakes (and the 10 solutions) Loading recipient lists, creating the email, launching. There are many brands that flatten their email marketing activities into these three main phases. The situation, in reality, is much more complex than that, because between the import of the database and the sending of the campaign, several specific activities await us, among whose folds the real potential of email marketing is revealed. 753x436 Email & SMS Marketing INDEX 1. Sending without consent and purchasing addresses 2. Isolate emails from other channels 3. Neglecting your contact database 4. Don't segment your recipients 5. Think of emails only from a desktop perspective 6. Ignore some small (but essential) elements 7.
Wrong approach to the text 8. Don't experiment India Car Owner Phone Number List with A/B tests 9. Don't test send 10. Don't analyze the results In this blog post we thought we would bring together the missteps and errors that a marketer can make in managing email marketing activities : ten mistakes that coincide with ten missed opportunities to get more, much more, from their campaigns. 256x218 TRY THE PLATFORM Activate the free trial and find out what you can do with MailUp. From the development of integrations to strategic support, from the creation of creative concepts to the optimization of results. IT BEGINS NOW 1. Sending without consent and purchasing addresses Having the recipient's consent to receive your communications has three implications: Ethics : it is never the brand that chooses to send its communications, it is the recipient who agrees to receive them.
Any sending that does not respect this golden rule breaks the pact of ethical and moral responsibility that is the basis of any email marketing initiative; and you become a spammer. Legal : those who send emails without the recipient's consent risk fines and sanctions. In recent months, coinciding with the entry into force of the new European Regulation, we have explored all the rules that closely concern marketers, in a series of blog posts and in a dedicated Video Academy . Strategic : those who send to databases of contacts who have not given their authorization will see the results of the campaigns (opening, click and conversion rates) approach zero. The success of email marketing rests firmly on the recipient's consent. How to make sure you get it? In this blog post we guide you through the pros and cons of the two fundamental registration methods: single opt-in and double opt-in. Added to this mistake is a second one: that of purchasing packages of email addresses , more or less large, sometimes endless. There are still those who give in to temptation, but it is a solution that only entails disadvantages, in the short as well as in the medium and long term: from the poor involvement of recipients to the risk of sanctions , up to the deterioration of the brand identity and reputation of the recipient. .
Wrong approach to the text 8. Don't experiment India Car Owner Phone Number List with A/B tests 9. Don't test send 10. Don't analyze the results In this blog post we thought we would bring together the missteps and errors that a marketer can make in managing email marketing activities : ten mistakes that coincide with ten missed opportunities to get more, much more, from their campaigns. 256x218 TRY THE PLATFORM Activate the free trial and find out what you can do with MailUp. From the development of integrations to strategic support, from the creation of creative concepts to the optimization of results. IT BEGINS NOW 1. Sending without consent and purchasing addresses Having the recipient's consent to receive your communications has three implications: Ethics : it is never the brand that chooses to send its communications, it is the recipient who agrees to receive them.
Any sending that does not respect this golden rule breaks the pact of ethical and moral responsibility that is the basis of any email marketing initiative; and you become a spammer. Legal : those who send emails without the recipient's consent risk fines and sanctions. In recent months, coinciding with the entry into force of the new European Regulation, we have explored all the rules that closely concern marketers, in a series of blog posts and in a dedicated Video Academy . Strategic : those who send to databases of contacts who have not given their authorization will see the results of the campaigns (opening, click and conversion rates) approach zero. The success of email marketing rests firmly on the recipient's consent. How to make sure you get it? In this blog post we guide you through the pros and cons of the two fundamental registration methods: single opt-in and double opt-in. Added to this mistake is a second one: that of purchasing packages of email addresses , more or less large, sometimes endless. There are still those who give in to temptation, but it is a solution that only entails disadvantages, in the short as well as in the medium and long term: from the poor involvement of recipients to the risk of sanctions , up to the deterioration of the brand identity and reputation of the recipient. .
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